With an illustrious career spanning three decades, Norman A. Bliss has been at the forefront of transformative changes in community reinvestment. His expertise in the complexities of community reinvestment strategy has established him as a leading authority in the field,

Norman’s career journey is a testament to consistent excellence, with his mastery over community reinvestment initiatives positioning him as a trailblazer among industry innovators.

At the helm of the Community Reinvestment Group at Bank of the West (BOTW), Norman's insights and strategic acumen played a pivotal role in securing the bank's inaugural "Outstanding" CRA rating from the Federal Deposit Insurance Corporation (FDIC) in November 2020. This milestone accomplishment merely echoes his consistent track record of achievement. Throughout his career, Norman has been instrumental in obtaining four "Outstanding" CRA ratings, showcasing consistency and an ability to reproduce success across diverse market segments.